AdventureSmart UK aims to to reduce the number of avoidable incidents that the rescue and emergencys ervices deal with each year.

They produce a comprehensive set of safety messages that enables organisations to give good, clear consistent safety advice.

The messages are developed by experts from leading safety and sporting organisations to provide all the essential information needed for people to get outdoors, confident that they have prepared for a great day.

It is not an organisation it is a campaign that is delivered by the many partner organisations that want people to enjoy the great outdoors safely.

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