Welcome to the Activities Industry Mutual

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Tell us about what you do, and we’ll do the rest.

Request a quote online or call us on 01892 888 423 to discuss your requirements

Welcome to Activities Industry Mutual Limited (AIM), where we specialise in providing an alternative to conventional insurance for the activities sector

AIM is a membership community dedicated to the activities industry. Owned by its Members and operated on their behalf via an elected board of outdoor adventure experts, it was formed for the sole purpose of providing cost-effective and high-quality liability cover for activity providers, individuals and organisations operating in this sector.

Who can we cover?

Our offering provides cover for a range of activity providers including:-

Large-scale residential multi-activity centres
Watersports providers including coasteering and stand up paddleboarding
Ghyll scrambling, rock climbing and hill walking
Mountain biking & cycling
Indoor climbing walls
Freelance instructors
Trail running & challenge running events

This is just a selection of the activities we cover and many of these organisations operate both in the UK and abroad.

Thanks to our first-hand industry experience, we are also able to provide competitive cover for activities that many insurers are reluctant or unable to include. Our Underwriting team are experienced in dealing with a variety of sectors so you can be sure we understand your business.

We are committed to promoting best practice in the activities industry. By sharing our knowledge and experiences we aim to enable our Members to operate more efficiently and effectively, minimising their risk, reducing their claims and saving them valuable money in the process.

AIM coverage is tailored to our Members’ specific needs and offers a long-term, alternative to conventional insurance that provides value, security and certainty, no matter how volatile the economy. We impose rigorous risk-assessment criteria, but it is this rigour that provides true value to our Members, both in terms of the quality and competitiveness of the Mutual and the opportunity to become a part of the AIM community.

We work hand in hand with some of the country’s leading industry bodies such as IOL Institute for Outdoor Learning, AHOEC Association Heads Outdoor Education Centres and ABC Association British Climbing Walls. We are also an Associate Member of the NCC National Coasteering Charter , Trade Partner of Wild Scotland and a Foundation Member of the Running Industry Alliance. Together with these organisations we promote best practice in the sector, and strive to be the leading information resource on risk management and enhanced professional practice in the industry.

Request a quote, contact us to find out more about our services, or call 01892 888423 to discuss how you can become part of the AIM community.

Together, we are strong.

What our Members Say

“Thank you for our cheque which represents our share of the surplus. This will be put to good use for the coming years. Thank you for the way our renewals are handled, swiftly, no fuss and always with consideration of our requirements”

Tracey & Ian PullenActive Spirit

“Very informative member event and well worth attending.”

Pip WoodsRockley Watersports

“I have recently taken out cover with the Activities Industry Mutual and the quote process was actioned quickly and without hassle and I feel happy that I know our cover is in safe hands.

It makes a genuine difference.”

Lawrence McBrideFar and Wild

“The member events are very helpful and one of the reasons we stay with AIM.”

Henry ArnettChristian Adventure Holidays

“Great to have AIM sharing information and driving standards in the industry at the Hollowford Centre Member Event”

Tim GouldDirector, Foundry Adventure Centre, Peak District

“It’s been great to be involved with AIM and super reassuring to know a team of real people have got your back – keep up the good work!”

Tim Trew SUP Bristol Ltd

“I’ve just renewed again with AIM. I received excellent customer service and the whole process was handled excellently and hassle free. It has been a great weight off my shoulders and I’m very pleased to be part of the Mutual.”

Tim AtyeoTarget Activities