Promoting best practice in the activities industry

We specialise in providing an alternative to conventional insurance for the activities sector

Activities Industry Mutual (AIM) is a member owned mutual providing outdoor activity specialist liability cover for adventure activity and outdoor education providers.  Created and run by industry professionals, AIM offers a trusted alternative to conventional insurers, delivering long-term value, fair claims handling, personal customer service and a membership community who all operate in the activities sector. 

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Who we cover

AIM supports a wide range of activity providers including;-

• Mountain biking and cycling centres
• Residential and multi-activity centres
• Watersports operators
• Coasteering specialists
• Indoor and outdoor climbing providers
• Outdoor education programmes
• Freelance outdoor instructors
• Bushcraft and Forest Schools

The sector continues to grow so if you don't see your particular activity listed here, please get in touch we may still be able to quote.

Every operation is different, which is why we assess each business individually to ensure you receive the right level of cover.