Sophia Reed
Sophia left private practice as a Partner at law firm, BLM to join AIM in January 2018 as Mutual Manager. With 24 years’ experience in personal injury litigation, she regularly defended Members’ interests and provided legal advice and risk management. A regular speaker at our Member events, she has a good understanding of the issues facing Members and the industry as a whole and the importance of defending brand and reputation.
James Willis
James has specialised in the adventure activities insurance sector for the past decade. He focuses on all adventure activity related news and events, providing industry knowledge to support AIM’s strategy and our service to our members. His industry knowledge supports our handling of liability claims and helps us to continue to ensure that AIM’s services reflect the needs of our members.
Brad Mott
Brad is usually the first point of contact for most organisations looking for a quote from the Mutual. He assists with quotes for new business, looks after renewals and assists activity providers with day-to-day queries.
Cath Watson
Cath is responsible for all marketing related activities, including email circulars, the annual newsletter, organising AIM’s events/workshops and attendance at other industry events, social media and digital activity and updating the website.
Richard Izzard
Richard has many years’ experience working in claims and has responsibility for handling all AIM claims from notification to settlement. He also liaises with loss adjusters and legal teams to ensure the best result for our members.
Ralph Doe
Ralph joined AIM in 2017 from a background insuring and supporting some of the UK‘s largest charities providing adventurous activities to young people. With over 15 years’ experience in the insurance sector Ralph is an accredited Insurance and Risk Management professional who will be supporting AIM members with site visits, technical advice and all aspects of coverage requirements.
Amy Lawrence
Amy joined AIM in October 2019 after working for 8 years on another Mutual in the retail sector. She comes with many years of experience and understanding of the ways a Mutual works and looks after its‘ members. A valuable team member helping with renewals and queries on a part-time basis. She is currently working her way through the ’Couch to 5k’ training in the hope of doing another sponsored run soon.
Liz Easton
Liz is the Senior Underwriter on the team. She joined AIM in 2016 and has over thirty years working within the insurance sector. As part of the AIM team, her main role is to underwrite new business and renewal quotes, as well as dealing with queries and cover changes from members. She also spends time liaising with other areas of the business and our support insurer.
