Welcome to Activities Industry Mutual Limited (AIM), where we specialise in providing an alternative to traditional insurance for the activities sector

AIM is a membership community dedicated to the activities industry. Owned by its members and operated on their behalf via an elected board of outdoor adventure experts, it was formed for the sole purpose of providing cost-effective and high-quality liability cover for individuals and organisations operating in this rapidly growing sector.

Our comprehensive offering provides cover for everyone from large-scale residential multi-activity centres to freelance instructors operating both in the UK and abroad. Thanks to our first-hand industry experience, we are also able to provide competitive cover for activities that many insurers are reluctant or unable to include.

We are committed to promoting best practice in the activities industry. By sharing our knowledge and experiences we enable our members to operate more efficiently and effectively, minimising their risk, reducing their claims and saving them valuable money in the process.

AIM coverage is tailored to our members’ specific needs and offers a long-term, alternative insurance solution that provides value, security and certainty, no matter how volatile the economy. We impose rigorous risk-assessment criteria, but it is this rigour that provides true value to our members, both in terms of the quality and competitiveness of the Mutual and the opportunity to become a part of the AIM community. We work hand in hand with some of the country’s leading industry bodies such as IOL and AHOEC to promote best practice in the sector, and aim to be the leading information resource on risk management and enhanced professional practice in the industry.

The activities industry is growing, the opportunities are expanding and the risks are increasing. Together, we are strong.

Request a quote, contact us to find out more about our services, or call 01892 888423 to discuss how you can become part of the AIM community.

I have recently taken out cover with the Activities Industry Mutual and the quote process was actioned quickly and without hassle and I feel happy that I know our cover is in safe hands.

It makes a genuine difference.

Lawrence McBrideFar and Wild

The member events are very helpful and one of the reasons we stay with AIM.

Henry ArnettChristian Adventure Holidays

As a result of attending the workshop and discovering all the extra services AIM provides, I really feel like a member now, not just a customer

Neil GilmourHead for Adventure

Very informative member event and well worth attending.

Pip WoodsRockley Watersports