Welcome to Activities Industry Mutual Limited (AIM), where we specialise in providing an alternative to traditional insurance for the activities sector
AIM is a membership community dedicated to the activities industry. Owned by its members and operated on their behalf via an elected board of outdoor adventure experts, it was formed for the sole purpose of providing cost-effective and high-quality liability cover for individuals and organisations operating in this rapidly growing sector.
Our comprehensive offering provides cover for everyone from large-scale residential multi-activity centres to freelance instructors operating both in the UK and abroad. Thanks to our first-hand industry experience, we are also able to provide competitive cover for activities that many insurers are reluctant or unable to include.
We are committed to promoting best practice in the activities industry. By sharing our knowledge and experiences we enable our members to operate more efficiently and effectively, minimising their risk, reducing their claims and saving them valuable money in the process.
I have recently taken out cover with the Activities Industry Mutual and the quote process was actioned quickly and without hassle and I feel happy that I know our cover is in safe hands.
It makes a genuine difference.
Lawrence McBrideFar and Wild
The member events are very helpful and one of the reasons we stay with AIM.
Henry ArnettChristian Adventure Holidays
AIM was established in 2005 in response to growing demand within the sector for a cost-effective alternative to traditional insurance cover.
Activities Industry Mutual
Floor 3, Westcombe House
2/4 Mount Ephraim,
Kent, TN4 8AS
01892 888 423