Welcome to Activities Industry Mutual

Mutuality is a growing sector within the insurance world and is particularly appealing to industries that, in the past, have suffered from the cyclical nature of the standard insurance market.

Many insurance companies are, by their nature, opportunistic. Premiums are set at the maximum level that the market can bear and the market moves from hard (minimum cover offered with high level premiums and profits) to soft (low premiums and losses) and then back again.

This cycle leads to uncertainty for policyholders who may find that cover is restricted or difficult to obtain, insurance premiums suffer large increases and costs often bear no relation to individual or industry claims experience.

The reasons for establishing a mutual are many but the main ones are to provide an 'at cost' alternative to the retail insurance market, provide the optimum level of cover required, ensure continuity of cover and allow ownership by the mutual Members. A major advantage of a mutual is that it enables a level of control over the peaks and troughs of premium and cover levels in the standard market place.