AIM On Target Newsletter – January 2023

We are pleased to share the latest edition of our On Target Newsletter for 2023 packed with articles from the outdoor sector and providing updates on the Mutual, our supporting insurer QBE and Thomas Miller.  There is a legal update from our colleagues at Ince and we profile two fabulous Members Ourea Events and RAW Adventures & RAW Expeditions.

So do grab a cuppa and dive in we hope you enjoy it.

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AIM On Target Newsletter 2021

We are proud to release the latest On Target Newsletter which features articles from you the Membership and the AIM Team.  Thanks go to all the contributors for providing their insight and knowledge as always.

  • Staffing crisis in the outdoors
  • Diversifying the outdoors – Post Pandemic
  • Lessons Learned – Covid Claims
  • Financial Review of the Mutual
  • Keeping in touch – details of our social media platforms and the AIM Facebook Group
  • Supporting Schools and the LOTC

We hope you enjoy reading it and please get in touch if you have any feedback or questions.

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On Target Autumn 2020 Newsletter

Each year we publish our Autumn Newsletter, we love putting it together, and this year we’ve given Members the chance to tell their stories and share what’s working for them. We’ve heard from The Climbing Hangar, The Outdoors People and BeVenturesome.

Sam Sutton from New Forest Activities has offered some great marketing expertise on how providers can improve their services. Ben at BXM Expeditions has also provided us with a really great piece on mental health awareness.

We’ve also heard from Save Your Outdoor Centres, Save Outdoor Ed and from the ABC on the Climbing the Walls campaigns and we hope that you can support these.

As we have been unable to hold any member events this year we’ve included a section on our Team and Directors of the Board so you can put faces to names.

Plexus Law have provided a update on safeguarding of children, young people and and vulnerable adults in organisations.  This feature also gives some case updates where vicarious liability is discussed.

We hope to see all of you soon at one of our Member Events when we can finally get together safely. In the meantime we will continue to offer the Zoom get togethers that many of you have enjoyed.

Please provide any feedback or questions you may have to [email protected]



On Target Newsletter 2019


It has been another  successful year for AIM and we are pleased to take this opportunity to share with you our latest news from our Chairman, Andrew Gardiner, as well as a selection of industry updates, lessons learned and contributions from industry insiders such as Martin Smith of Adventure UK and a profile of our member Rockcity.

Clyde & Co discuss the changes in place regarding health and safety fines in the activities industry.  How prepared you are in responding to a critical incident with our colleagues at Pharos Response and AIM’s position on the defensibility of claims,  all subjects we know members worry about.

Wellbeing in the workplace is covered by MS Amlin who look at staff turnover, sickness absence, resilience and the impact on claims. Plus LOTC explains how the LOtc Quality Badge is helping more children access great educational experiences.

Plus all the usual updates on Conferences and Member Events and news from the AIM team.



On Target Newsletter – Autumn 2018

AIM’s Autumn Newsletter On Target has now been published and hopefully most of you will have had a chance to peruse the pages.  This year’s edition includes some of the usual features such as the Message from our Chairman, a review of AIM claims and updates on events and industry events.

We have a new Mutual Manager, Sophia Reed and Account Executive, Ralph Doe who have joined us and we profile all of the AIM team in this edition so you know who you need to talk to when contacting us.

It also includes a piece written by Vertex on wintering your ropes course with hints and tips on what needs to be done over the winter months to keep your course in tip top condition.  We have profiled long standing AIM member Mendip this year, who have successfully combined snow sports and outdoor activities together to achieve growth.

Our relationship with IOL continues and Andy Robinson CEO has provided a round up of news for the outdoor learning sector and our supporting insurer MS Amlin look at how you manage risk in an ever changing leisure landscape.

We’ve also included details about AIM’s Membership Committee which is seeking new recruits, so if you are interested in hearing more about being on our committee then do please get in touch we’d love to hear from you.AIM-Newsletter-Autumn2018-WEB





On Target Newsletter 2016


Member News & Services

We have great pleasure in publishing the autumn edition of On Target Newsletter with with some great features including:-

  • Member profile of The Foundry Climbing Centre and word from AIM Director Paul Reeve
  • Lightning Strike! – The importance of business interruption cover from AIM Member Wide Horizons
  • HSE Prosecutions – Changes to sentencing guidelines provided by BLM Law, specialist insurance and personal injury solicitors
  • AIM’s Chairman, Andrew Gardiner, also gives us a round up of latest news and the planned member events for 2017
  • Claims case studies and lessons learned 

Look out for a copy in your inboxes too.  Please share this newsletter with your friends, colleagues and acquaintances. We hope you find the articles of interest.

If you are interested in attending or being a part of any of our member events next year which will be held in February and March  please do not hesitate to contact [email protected].


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Activities Industry Mutual On Target

On Target – Autumn 2015 Newsletter