Coasteering Challenge at Land & Wave

Many of you who attended the AIM Member Event in March would have heard and been inspired by our keynote speaker that day, Amar Latif.

Amar Latif

Blindness did not prevent Amar Latif from pursuing a successful corporate career, but when he struggled to find a travel company that supported his independence and love of travel and exploration, he started his own. His award-winning Traveleyes business brings blind and sighted travellers together, sharing experiences around the world. Amar’s passion for travelling as well as his openness, positivity and determination has also made him a popular TV presenter and guest, with appearances from River Walks to Celebrity MasterChef to The Last Leg and the One Show. He considers why we see obstacles instead of opportunities, how passion will always overcome fear, and what happens when we look at the world differently. In 2023 Amar received an OBE for services to the visually impaired and entrepreneurship.

After his inspiring talk many Members wanted to know more about Amar and how they could adapt their activity offering.

Member Focus

One such event will take place on the 22nd June with AIM Member Land & Wave, AIM’s Mutual Manager Sophia Reed and Amar.

Land & Wave will take Sophia & Amar to Dancing Ledge in Swanage a beautiful spot known to coasteering providers. Dancing Ledge is a flat area of rock at the base of a small cliff on the Jurassic Coast. It is called Dancing Ledge because at certain tidal conditions, the waves wash over the horizontal surface and the movement of the water makes the ledge appear to dance.

Sophia will act as Amar’s sighted guide while coasteering at the ledge.  At the same time, one of Land & Wave’s apprentice instructors Verity will take part in a blindfolded coasteer to raise funds for The Dorset Blind Association, which is a local charity providing services, support and advice to visually impaired people throughout Dorset.

How you can help –
You can donate to Verity’s Just Giving page here.

If you would love to hear more about Amar’s award winning Traveleyes company please visit the website.

Group Holidays for Blind & Sighted Travellers | Share the Adventure! (

*Land & Wave are a company member of the National Coasteering Charter and the leading instructors taking part are NCC Guide qualified.

We are very much looking forward to seeing the pictures and hearing all about it.

Offering Coasteering? – Getting the cover you need

Many providers of this popular activity struggle to find the right liability cover, either because their insurance provider doesn’t understand the activity or they consider it too risky and will not offer terms or a quotation.

We have had recent experience of providers looking for cover at the last minute because their insurance company changed its attitude to risk and pulled out of the market and we know this can be particularly frustrating.

As the temperature warms up, we know for many activity providers offering coasteering is a key part of your activity business, and you will be looking forward to delivering sessions again. You may even be looking to add coasteering to an already established activity schedule.

We can provide cover for your sessions with schools and families as well as adult groups from stag and hen weekends and corporate team building exercises.

Please be assured that Activities Industry Mutual (AIM ) underwriters are familiar with this particular activity when providing a quotation.  We are an Associate Member of the National Coasteering Charter (NCC), and we keep up to date with their meetings and events.  They promote best practice, provider and guide support in the sector, so if you are not a current Member of the NCC we encourage you to have a look at what they offer.

There is also a guide award that the NCC have introduced and the details can be found here

NCC Guide award outline:

The guide award has been developed by a working group of NCC members, coasteering providers and guides from around the UK.

The award has been structured to allow new guides coming into the industry the opportunity to work through a structured scheme that allows them to gain a base line in standard coasteering guide practice by undertaking a 2-day training course, partaking in a consolidation period and then undergoing a formal assessment. Existing coasteering guides who already have experience and some formal training will be able to apply for the opportunity to APL the training elements of the award.

Photo Credit: TYF Adventure


COVID 19 – Coasteering Update

An update on Coasteering 

The Govt Guidelines are clear…ish and we know that you are all trying to find ways to make them work for you.  We appreciate that Members are finding it frustrating only being able to take out small groups.  At present, albeit subject to change, in England, providers can only meet with up to 30 people for non-commercial reasons (funerals etc). Otherwise, you have to stick to the Government Guidelines so a maximum of 6 people (including the guide/instructor).  This leaves a group of 5 clients which can consist of a maximum of 2 lockdown groups.

The exception to this is that if there is a lockdown group that has self-isolated for more than 2 weeks previously, you can go to normal ratios.

In their guidance, the Government also says that if the NGB/Equivalent applies for an increase of group numbers, then they will consider it.  Surfing England have been successful in this, and last Thursday have increased their ratios to 1:8.  The NCC is also considering this and meeting to discuss so please keep an eye on their website for further information.

If you are in Wales, the position is slightly different and you can take up to 30 people out from different households!  Lucky Wales.

We hope this update assists.  As the situation develops we hope to provide you with more information.