Pharos Response

EXCLUSIVE DISCOUNT FOR AIM MEMBERS

24/7 Incident Response Support

If you feel like your business would benefit from having access to a team of highly experienced risk and reputation management experts immediately after a serious incident has just happened to help you respond to and manage the situation, look no further. 

AIM has negotiated an exclusive discount with Pharos Response, the experts in risk and reputation management for the adventure sector. You’ll need to set up a subscription with them directly with fees proportionate to the size of your business, starting from just £28 per month (that’s a 72% discount!).  This is by far the highest level of discount Pharos offers to any membership organisation so don’t miss out on this considerable benefit. 

What’s included?

Full details of this service and how you can subscribe can be found on the Pharos website.  Please note that, like insurance cover, Pharos will only support you with the following services for incidents that happen after you subscribe to their service.

• 24/7 emergency phone number to access the service.
• access for your own on-call duty team or senior management to reach the Pharos incident management experts.
• telephone or video call incident management advice and guidance including:
• • Strategic crisis management mentoring
  • Crisis communications / PR guidance
  • Social media management advice
  • Trauma management advice
  • H&S advice
  • Emergency services insights & second opinions
• Access to specialist resources 24/7 to support your team as required including (additional charges may apply although these costs may be covered under your insurance cover):
• • Crisis communications / PR professionals to draft your media statements and stakeholder communications.
  • Social media gurus to monitor and help with responses.
  • Trauma aftercare provision
  • Call centre access to help manage high volume inbound calls.
  • On-the-ground technical support (various specialisms)
  • Incident investigations and reports
• emergency contact cards so your key staff always have our 24/7 emergency number.
• access to online training courses delivered by the Pharos team

AIM Member exclusive discount prices

To ensure best value for AIM Members, discounted subscription fees are linked to your AIM policy contribution level

Pricing tier	Your AIM Member Contribution	Pharos Subscription Fee (Minimum 12 months)
Tier 1	Up to £1,000 / year	Discounted rate: £28+VAT / month (usually £99+VAT / month)
Tier 2	£1,001 – £10,000 / year	£45+VAT / month (usually £175+VAT / month)
Tier 3	£10,001+ / year	£80+VAT / month (usually £241+VAT / month)

Why do I need Pharos? 

Pharos has helped AIM Members through their most difficult days following coach crashes, customer and staff deaths, serious life-changing injuries, instructor failings (both technical and safeguarding) leading to serious injuries/complaints and as well other complex PR and social media advice. We hope you never encounter something like this, but if you do, you’ll be grateful to have the Pharos team on standby, just a phone call away.