Craggan Outdoors – Member Profile

Ardentinny Outdoor Centre – Member Profile

British Exploring Society – Member Profile

On Target Newsletter 2019

It has been another  successful year for AIM and we are pleased to take this opportunity to share with you our latest news from our Chairman, Andrew Gardiner, as well as a selection of industry updates, lessons learned and contributions from industry insiders such as Martin Smith of Adventure UK and a profile of our member Rockcity.

Clyde & Co discuss the changes in place regarding health and safety fines in the activities industry.  How prepared you are in responding to a critical incident with our colleagues at Pharos Response and AIM’s position on the defensibility of claims,  all subjects we know members worry about.

Wellbeing in the workplace is covered by MS Amlin who look at staff turnover, sickness absence, resilience and the impact on claims. Plus LOTC explains how the LOtc Quality Badge is helping more children access great educational experiences.

Plus all the usual updates on Conferences and Member Events and news from the AIM team.




Adventure UK

Applications are invited for Chair of Adventure UK.

Adventure UK is representative of a wide range of stakeholders from the UK adventure activities sector. The body was formally known as the Adventure Activities Industry Advisory Council and has added to its membership the UK Adventure Industry Group to form the new body.

The aim of Adventure UK is to represent the Adventure Activities Sector in the UK in order to ensure that end users have a safe and professional adventurous experience. This is achieved by:

  • Safety Accreditation: taking a coordinating role in safety accreditation of adventurous activity and managing, developing and growing Adventuremark through Adventure Activities Industry Advisory Committee (AAIAC).
  • Representation: being a single consultative contact point for Government and other agencies in the areas of safety, risk management and good practice
  • Guidance: being a point of contact for all stakeholders, sharing good practice, developing standards and guidance
  • Development: of a non-statutory Industry Scheme to replace AALA Licensing through the Option 3 Working Group (O3WG)

Adventure UK is the body of representative organisations who oversee the election of AAIAC members and the O3WG its work plan.

Current representation:

Adventure Industry Northern Ireland

Association of Heads of Outdoor Education Centres

British Activity Providers Association

British Cycling

Council for Learning Outside the Classroom

European Ropes Course Association

Expedition Providers Association

Institute for Outdoor Learning

Mountain Training

Outdoor Council

Outdoor Education Advisers’ Panel

Scottish Adventure Activity Forum

Scottish Advisory Panel for Outdoor Education

Sport and Recreation Alliance

Sport Wales

Wales Activity Tourism Organisation

Young Explorers’ Trust

Together with 4 Observers and Advisors

A full role description and person specification is given in the application pack, which is available from

Applications, together with two statements of support, must be returned by midday on Monday 14 October 2019 to from



Glyn MacAulay

It is with great sadness that we announce the passing of our esteemed colleague and Board Member, Glyn MacAulay who died so unexpectedly earlier this month.

Glyn served on the Board of the Mutual, from the beginning for many years and has provided valuable independent financial expertise to the Mutual.  He will be desperately sorely missed amongst his fellow Directors and Managers of the Mutual.

We are informed that there will be a memorial service for Glyn on 1st November 2019 in London so for any people who knew him and wish to attend please do let us know.

We will begin the very difficult task of looking for a replacement for Glyn in due course, however if you have any queries regarding the Mutual Board please do not hesitate to contact the Mutual Manager or

Outdoor Kids Sun Safety Code

With the summer season in full swing and thousands of children across the country engaged in an array of outdoor activities, sun safety will no doubt be a key concern for activity organisers and instructors. Yet with so much to think about, it is not always easy to keep sun safety front of mind.

Every year a significant number of children and youths suffer accidental sun damage while taking part in outdoor activities, even in the seemingly innocuous British summer sunshine. Figures from the Skin Cancer Foundation estimate that 80% of lifetime sun exposure happens in childhood and just one case of blistering sunburn can double a person’s chances of suffering from melanoma in later life. With statistics published by Cancer Research UK indicating that annual cases of melanoma are now five times higher than they were in the 1970s it is clear that action needs to be taken to halt the current trend.

The Outdoor Kids Sun Safety Code aims to develop and support sun protection practices for all those who work outdoors with children. Launched by the Myfanwy Townsend Melanoma Research Fund, this is a free online resource, providing all the information you need to develop and implement an effective sun protection policy, complete with accreditation to demonstrate your commitment to this important issue. Promote safe sun practices, protect those in your care and safeguard your reputation by visiting OK Sun Safety Code for more information.


Institute for Outdoor Learning

Accident Prevention and Claims Defensibility

We had an article published in the IOL‘s Summer edition of Horizons about accident prevention and claims defensibility we thought you’d like to see it.

Other articles on our website that look at this area to check out