Promoting best practice in the activities industry

AIM Member Event & AGM

National Justice Museum, Nottingham
12th February 2026

We specialise in providing an alternative to conventional insurance for the activities sector

AIM is a membership community dedicated to the activities industry. Owned by its Members and operated on their behalf via an elected board of outdoor adventure experts, it was formed for the sole purpose of providing cost-effective and high-quality liability cover for activity providers, individuals and organisations operating in this sector.

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Latest News

09/10/2025

Making a Splash - National Coasteering Charter

Tom Partridge from National Coasteering Charter and the work they do to share best practice and provides an overview of the organisation and their award scheme.

09/10/2025

Learning through Loss - Mountain Training

Mountain Training article on learning through loss to share vital safety messaging in response to recent findings across the industry.

09/10/2025

Employment Rights Bill Changes

An article by ARAG legal services covering the changes to the Employment Rights Bill.

Name	Purpose	Lifetime	Type	Provider
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fe_typo_user	Assigns your browser to a session on the server.	session	HTTP	Website

Name	Purpose	Lifetime	Type	Provider
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DSID	Google: Security, Functionality, Advertising for AdSense, Campaign Manager, Google Ad Manager, Google Analytics, Display + Video 360, Search Ads 360	2 weeks	HTML	Google
test_cookie	Google: Functionality for AdSense, Campaign Manager, Google Ad Manager, Google Analytics, Display + Video 360, Search Ads 360	15 minutes	HTML	Google
IDE	Google: Advertising for Campaign Manager, Display + Video 360, Google Ad Manager, Google Analytics, Search Ads 360	24 months	HTML	Google
FPLC	Google: Analytics for Google Analytics	20 hours	HTML	Google
FPID	Google: Analytics for Google Analytics	2 years	HTML	Google
GA_OPT_OUT	Google: Functionality for Google Analytics	7 years	HTML	Google
__utma	Google: Analytics for Google Analytics	2 years	HTML	Google
__utmb	Google: Analytics for Google Analytics	30 minutes	HTML	Google
__utmc	Google: Analytics for Google Analytics	session	HTML	Google
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__utmz	Google: Analytics for Google Analytics	6 months	HTML	Google
__utmv	Google: Analytics for Google Analytics	2 years	HTML	Google
_ga	Used to distinguish users.	2 years	HTML	Google
_gat	Used to throttle request rate.	1 minute	HTML	Google
_gat_--custom-name--	Google: Analytics for Google Analytics	1 minute	HTML	Google
_gid	Used to distinguish users.	24 hours	HTML	Google
_ga_--container-id--	Persists session state.	2 years	HTML	Google
_gaexp	Google: Analytics for Google Analytics, Optimize	93 days	HTML	Google
_gaexp_rc	Google: Analytics for Google Analytics, Optimize	10 seconds	HTML	Google
_opt_awcid	Google: Analytics for Google Analytics, Optimize	24 hours	HTML	Google
_opt_awmid	Google: Analytics for Google Analytics, Optimize	24 hours	HTML	Google
_opt_awgid	Google: Analytics for Google Analytics, Optimize	24 hours	HTML	Google
_opt_awkid	Google: Analytics for Google Analytics, Optimize	24 hours	HTML	Google
_opt_utmc	Google: Analytics for Google Analytics, Optimize	24 hours	HTML	Google
_gac_--property-id--	Contains campaign related information for the user. If you have linked your Google Analytics and Google Ads accounts, Google Ads website conversion tags will read this cookie unless you opt-out.	90 days	HTML	Google
AMP_TOKEN	Contains a token that can be used to retrieve a Client ID from AMP Client ID service. Other possible values indicate opt-out, request in progress or an error retrieving a Client ID from AMP Client ID service.	1 year	HTML	Google

Promoting best practice in the activities industry

We specialise in providing an alternative to conventional insurance for the activities sector

Latest News

Making a Splash - National Coasteering Charter

Learning through Loss - Mountain Training

Employment Rights Bill Changes

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