Coasteering Challenge at Land & Wave

Many of you who attended the AIM Member Event in March would have heard and been inspired by our keynote speaker that day, Amar Latif.

Amar Latif

Blindness did not prevent Amar Latif from pursuing a successful corporate career, but when he struggled to find a travel company that supported his independence and love of travel and exploration, he started his own. His award-winning Traveleyes business brings blind and sighted travellers together, sharing experiences around the world. Amar’s passion for travelling as well as his openness, positivity and determination has also made him a popular TV presenter and guest, with appearances from River Walks to Celebrity MasterChef to The Last Leg and the One Show. He considers why we see obstacles instead of opportunities, how passion will always overcome fear, and what happens when we look at the world differently. In 2023 Amar received an OBE for services to the visually impaired and entrepreneurship.

After his inspiring talk many Members wanted to know more about Amar and how they could adapt their activity offering.

Member Focus

One such event will take place on the 22nd June with AIM Member Land & Wave, AIM’s Mutual Manager Sophia Reed and Amar.

Land & Wave will take Sophia & Amar to Dancing Ledge in Swanage a beautiful spot known to coasteering providers. Dancing Ledge is a flat area of rock at the base of a small cliff on the Jurassic Coast. It is called Dancing Ledge because at certain tidal conditions, the waves wash over the horizontal surface and the movement of the water makes the ledge appear to dance.

Sophia will act as Amar’s sighted guide while coasteering at the ledge.  At the same time, one of Land & Wave’s apprentice instructors Verity will take part in a blindfolded coasteer to raise funds for The Dorset Blind Association, which is a local charity providing services, support and advice to visually impaired people throughout Dorset.

How you can help –
You can donate to Verity’s Just Giving page here.

If you would love to hear more about Amar’s award winning Traveleyes company please visit the website.

Group Holidays for Blind & Sighted Travellers | Share the Adventure! (

*Land & Wave are a company member of the National Coasteering Charter and the leading instructors taking part are NCC Guide qualified.

We are very much looking forward to seeing the pictures and hearing all about it.