Thursday 8th March 2018

You’re probably well prepared to deal with a critical incident but are you ready to face the press?

What about keeping on top of social media?

This scenario-based course, tailored for AIM Members, combines skills-based training and practical exercises. It will feel just like the real thing; all the learning but without the consequences if your interviews don’t go quite to plan!

This one-day CPD course aimed specifically at outdoor and activity providers will help individuals who may be asked for comment following an incident and is aimed at senior managers and directors/trustees. Using relevant case studies from the activity and travel sectors, the training is designed to help build skill and confidence in how to plan for and face the camera.

Delivered by incident management and media experts, our course combines a variety of training methods, including a powerful combination of crisis theory, useful hints and tips and vital interview practice in front of camera and over the ‘phone. An adventure sector specific scenario will develop throughout the day and delegates will each have the opportunity to be interviewed for radio and television.

Course content:

  • Crisis communications background and theory
  • Drafting a media holding statement
  • Practical social media management
  • Preparation for an interview
  • Journalist telephone interview
  • To-camera interview
  • Feedback, review & questions

Delegates are provided with a course booklet and printed help guides to take away

Post course:

All delegates will be sent a copy of their own interview recording with feedback

CPD certificate of attendance


1100-1800 Thursday 8th March 2018

Plas-y-Brenin – AIM Member event

Discounted for AIM Members to just £325+VAT per delegate (usually £600+VAT)

Spaces are limited to a max of 18 and allocated on a first come, first served basis. Confirm your space now by Email or call 01183 800 140